Kip Piper's Health Care Blog
Medicare, Medicaid, Health Reform

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Monthly Archives: November 2005

Marketing Challenges of Medicare Drug Plans: Reaching Medicare’s Diverse Population

The new Medicare prescription drug benefit presents major marketing challenges for both the competing drug plans and officials at CMS and SSA. While the feds must conduct a massive outreach campaign to educate 43 million Medicare beneficiaries about the complex program, the drug plan sponsors must market their plan designs, which vary widely in delivery, cost sharing, and formularies. With...

NIH Research Matters But It Must Be Actionable to Generate Results

After an avalanche of federal money the past ten years, the National Institutes of Health (NIH) is under pressure to show results. This is no small feat given the enormous scientific challenges of cancer, heart disease, HIV, and other killers and disablers. And even though NIH's budget more than doubled in recent years, less than five percent of government...

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