1. You get what you pay for.

2. Price is what you pay but value is what you get.

3. You can’t fix what you can’t see.

4. Incentives matter, whether you intend them to or not.

5. No matter what they say, it’s always about money and autonomy.

6. There are no essential providers, only essential services.

7. More is rarely better and often worse.

8. Health care providers are not your children. You are under no obligation to treat them the same for different performance.

9. If you pay them, they will come. If you don’t pay them, they’ll come anyway and it will cost you.

10. Never let a health plan or provider do what you would do if you were they.

11. Uninformed choice is not choice.

12. It’s all in the execution and in the communication of the execution.

13. Health care is a game of chess. The player who thinks the most moves ahead wins.

14. Health care policy making is like puppetry. If you can see the strings it doesn’t work.

15. In health politics, complexity and chaos can be your friends or you enemies. Your choice.

16. Death is always cheaper than life but rarely preferable.

17. Until they award a Nobel Prize for health policy, style rules substance and perception rules reality.

18. Health care policy is an art – but more sculpture than painting. What you leave out is more important than what you put in.

19. Get paid for what is in your control but only pay for what is outside theirs.

20. Results matter. Period.