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Medicare, Medicaid, Health Reform

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Monthly Archives: April 2007

Building the Case for Drug Product Coverage and Reimbursement: Podcast

As they move corporate resources from sales to R&D and attempt to adapt to new business dynamics, pharma and biotech companies must become far smarter in building the case for coverage and reimbursement. Increasingly, drug makers are understanding the need to build the case early in drug discovery and development, demonstrate the value proposition, and effectively communicate - or...

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